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From Our Management

Masahiro Iwakura

To Become a "Hundred-Year Company" that Makes the World Crazy

Our corporate philosophy is to "always think of others." As such, Kracie has been committed to developing its lines of business: Toiletries & Cosmetics (daily necessities such as shampoo and body soap), Pharmaceuticals (Kampo traditional medicine), and Foods (confectioneries and frozen desserts).

In July 2017, ten years after we changed our company name, we made "CRAZY KRACIE" our vision.

Changes in the environment around us can be almost overwhelming, with customer needs becoming increasingly sophisticated and diverse. It is times like this when each of our employees questions their assumptions, rids themselves of preconceived notions, and builds new relationships with technologies from different fields, differing products, scenarios from different dimensions, and people with different careers. We must tackle these challenges more sincerely, and more crazily, than anyone else.

This "crazy" that we show will, we feel, continue to create new values suited for these changes, thanks to encounters with the unknowns and new ideas that these numerous new relationships create.

Kracie will use our strengths in these three businesses to deeply understand the details of our customers lifestyles and their lifestyle needs in order to provide unique, high-value products and services that truly satisfy our customers. And, more than anything, we shall provide our customers with products that offer safety and peace of mind as well as that focus on quality and ease of use, as we work towards the creation of a sustainable society.

As a company that "always think of others" in tackling challenges, we hope that you will look to Kracie for how we can contribute to a better and richer life for everyone.

Masahiro Iwakura

Representative Director, President
Kracie Holdings, Ltd.

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