For beautiful color that lasts
Sulfate-free Formulation
Sulfuric acid-based surfactant agents not used
Non-silicone Shampoo
Formulated with plant-derived,
amino-acid based cleansing ingredients※1
Formulated with repairing and conditioning ingredients※2
※1 Lauroylsarcosine TEA, Sodium Lauroyl Methyl Alanine
※2 Polyquaternium-49(Shampoo),
Behentrimonium Chloride,Diethyl Sebacate(Conditioner,Treatment )
Color-fading Protection × Base Treatment
Not only reduces color fading, but keeps your hair beautiful until your next coloring session by treating damage caused by coloring and creating a base.
A scent of translucent lemon flowers and elegant cherry
blossoms
Blends the elegant scent of cherry blossoms, characteristic of Ichikami, with the scent of translucent, lemon flowers.
Distinct from conventional Ichikami, this formula provides dignified and sophisticated moisture with
a not-too-sweet, refreshing scent.
We have strengthened the "repair and prevention" formulations in our enhanced
"Pure Japanese Botanicals Premium Extract"
*3 Rice bran oil *4 Formulated in shampoo
*5 Selected ingredients derived from water used to wash rice
*6 Contained in treatment products