Soft and silky care lineup

Even hair that lies flat to the head becomes soft and silky

Sulfate-free Formulation

Sulfuric acid-based surfactant agents
not used

Non-silicone Shampoo

Formulated with plant-derived,
amino-acid based cleansing ingredients※

Soft and silky [Formula for Soft Hair]

Moisturizes fine and flimsy hair that lays flat to the head. Provides a silky
lightness that flows softly in the breeze.

Fragrance of refreshing fruit and elegant
cherry blossoms

A fragrant blend of elegant cherry blossoms typical of Ichikami and the fragrance of translucent and refreshing fruit. Provides a gentle softness and silky lightness.

※Lauroylsarcosine TEA, Sodium Lauroyl Methyl Alanine,
Disodium Cocoyl Glutamate, Sodium Cocoyl Threoninate

The power of waso (Japanese botanicals) makes even fine and flimsy hair soft and silky
Repairs and protects hair through the Pure Japanese Botanicals Premium Extract formulated with new ingredients such as purple
beautyberry and soybean

*1 Rice bran oil *2 Formulated in shampoo *3 Selected ingredients derived from water used to wash rice *4 Contained in Treatment Products

See the product lineup