Toiletries & Cosmetics Business
Business Overview
Business Overview
The Toiletries & Cosmetics Business covers four product categories, namely Hair Care, Body Care, Skin Care and others, with sales totaling approx. 36.5 billion yen (FY2005) including sales to business customers. In the toiletry market, where brand power holds the key to success, the Business has taken an aggressive approach in introducing new brands and renewing existing ones, as seen in the 2002 introduction of hair care brand "Reche" and September 2006 launch of the total hair care brand, "Ichikami". The approach is designed to further expand the business scale and improve profitability.
| Category | Description | |
|---|---|---|
| Consumer products | Hair Care |
Product lineup with the focus on body soap. Brands include "naive" and "Silk". This category has expanded business through sharing brands with the hair care category. |
| Body Care |
Product lineup with focus on in-bath hair care items (shampoos, conditioners), hair styling items and hair colorings. Brands include "Ichikami" , "Umino Uruoi-So", "Prostyle", "Silk", "Reche", and "naive". "naive's" concept as a plant-based soap has been accepted by the market and has long led the toiletries business as a top brand. |
|
| Skin Care |
Product lineup with the focus on basic skin care items such as toners, moisturizers, and facial cleansers. Brands include "Hadabisei" and "Moistage". |
|
| Others |
Product lineup with the focus on bath salts and hair removers. Main products include bath salt such as "Tabinoyado" and hair remover such as "Epilat". |
|
| Professional use products | Commercial use products |
Supplying commercial-use toiletry & cosmetic products for hair dressers' and leisure facilities and industrial/healthcare sectors. |