Foods Business
Business Overview
Business Overview
The Foods Business has registered sales of approx. 25.5 billion yen in FY2005, concentrating on the strategic segments of confectioneries, ice cream and innovative foods, which offer high profitability and good future potential. Main products in the confectioneries category include "Frisk", which boasts the top market share of 46% in the mint-flavored tablet confectioneries segment, and "Amaguri Muichaimashita" with 44% share in the chestnut segment of the retort pouched confectioneries market. The frozen dessert category offers a range of frozen dessert products represented by "European Sugar Cone". The new food category deals with health-conscious drink powders and foods. The zero-calorie functional health food "Purujure" has gained popularity among young women. Despite being new to the market, the product has achieved sales of 1.2 billion yen in FY2005, and captured a 6% share in the nutritionally balanced drink segment. "Hot Lemon" has a 64% share in the drink powder market.
| Category | Description |
|---|---|
| Confectioneries | The confectioneries category includes mint-flavored tablet, retort-pouched snacks and chewing gum. "Frisk" has the top share in the mint tablet confectioneries market. In the retort-pouched snack segment, "Amaguchi Muichaimashita" has the top share. |
| Frozen Dessert | Frozen Dessert products targeting families, e.g. "European Sugar Cone", have maintained stable sales for an extended period of time. |
| Food | The category mainly deals powdered with drinks and health foods that can be prepared by "Hot Lemon" has an overwhelming share in the powdered drink market. "Purujure", the health functional food product with zero calories, has gained popularity among young women. |