Kracie

"Amaguri Muichaimashita" was born eight years ago, following numerous trials and errors in our endeavor to develop an innovative confectionery product totally unparalleled by anything the market has seen before. It was around the time when consumers were moving away from sweet confectioneries. This led to the theme of "natural sweetness". We tried a variety of ingredient options, such as dry fruits, beans and raisins. The use of aluminum material was also completely novel for confectioneries in those days, although it has become very common now.
Our strength lies in creative innovation that advocates a new trend. We strive toward attaining the joy of developing a product that perfectly fills a niche for a group of consumers, regardless of whether it is accepted widely by the general public. It is the sense of contribution that keeps me going with my job.

"Sincerity" and "gentleness" are the mentality we embrace in developing new products. This mentality has taken root in each and every employee as part of our corporate culture.

"Chewing gum that cancels out body odor" sounds negative, but "chewing gum that releases a fragrance" has a positive feel. "Fuwarinka" is based on the concept of "eating fragrance". The product sparked responses from many consumers from the very start. It was initially targeted at women in their 20s and 30s, but we have had numerous inquiries from men as well. Among happy customers were hair dressers who work closely with their customers and nurses who are not allowed to wear perfume. Having a nice aroma around you makes you act positively.
What we can provide to customers is a "little happiness". Not a grand-scale euphoria but small blessings in your daily life. I want to continue developing products that people can keep in their bags to enjoy a moment of relaxation.

"Frisk" was launched twelve years ago. In those days, there was a general belief that tablet mints would not be accepted in the Japanese market. It was introduced to some distribution routes as something a little more sophisticated than regular chewing gum, and has gradually expanded the customer base. While the original target was the male consumer, the addition of Berry Mint and Lime Mint flavors resulted in widespread popularity among women.
Our company's strength lies in "people". Our staff has the commitment and unflagging determination to create a new marketplace from scratch. Although it is important for the three Businesses to work toward generating synergic effects, it is crucial for each Business to build up standalone strength. We are now in the stage of gradually accumulating experiences of success. It will not take long before the efforts will bear fruit.