Kracie

The Foods Business continues to advocate new dietary customs with its distinctive perspectives on "foods" through the sectors of confectioneries, ice cream and innovative foods under the themes of "beauty", "health" and "pleasure".

The Business has the strength of identifying consumer needs in niche segments, and developing hit products based on the findings. Several products have a large market share in their respective segments.

The mint tablet, "Frisk", designed for adult consumers, has been embraced in the market as a "must-have" item in daily business scenes. "Amaguri Muichaimashita", which is peeled cooked chestnuts that come in a retort pouch, has pioneered a new market segment of handy confectioneries for adults who are feeling a little peckish.

The Business also has various technologies that enable market creation, e.g. technologies for shaping / processing gum and soft candy products, maintaining the freshness of and processing raw materials, producing foods in powder forms, and controlling aroma.