Kracie

Our Corporate Philosophy

'Keep Thinking of People'

"Keep Thinking of People" - This forms the basis of all our work, our products, and the attitudes of all personnel in our Group. It is not empty rhetoric based on indecisiveness or self-satisfaction but rather our solemn mission by which to live and abide.

Our Promise

To Brighten People's Minds

• 1.Touch people's hearts. How many 'Thank-You's' did you earn today?
• 2.Be kind to others, and diligent in your work. Trust your co-workers and grow together with them.
• 3.Don't idly look to your boss for cues. Assume the eyes of a strict consumer.
• 4.Why? Why? Why? Keep asking why about the real world, in real-world situations, about real-world products.
• 5.Do it now. Finish it. You are racing with the world.
• 6.Be a challenger. You cannot reach the top by doing only what you must.
• 7.Be honest and transparent. Your actions today will form the history of our next 100 years.

These promises demonstrate our commitment to pursue the true nature of things and to reflect this in the work we do. They affirm what we must do for our customers, for the world, and for ourselves.

Our Vision

A company that joins together with society in the creation of �gA spiritually rich and shining life of tomorrow.�h

This is our company's future vision. It is a reflection of the "life of tomorrow" that we seek to create together with society and our customers who treasure continuous happiness every day.

Revised January 2010